SELECTA DESCRIPTION
Selecta’s unique architecture achieves an exceptional performance, stability, and scalability of the system. Two main parts of the system are real-time decision hub and user-friendly front-end application.
Real-time decision hub provides business logic of the system (BPM) and management of CRM business processes. CRM front-end application, as one of the most important components of the CRM solution, provides a centralized screening of all relevant data about clients (360 customer view), collected from different sources and synchronized in real time.
Selecta provides a customer-centric approach, increased sales efficiency, improved communication with customers, and reduced lead time.
By using cutting edge technologies for front-end, back-end and database configuration, Selecta puts the customer at the first place and enhances customer experience.
Operational module
Operational Module provides a complete customer overview (360° view). Through fully defined and controlled sales process, Selecta enables keeping track of leads and opportunities from phase one to the finalization of the sales process.
Analytical Module & Big Data
Analytical Module & Big Data helps in gathering and analyzing customer data by using predictive analysis and recommender systems. This module provides deeper customer insight, by collecting data from all relevant channels.
Campaign Management Module
Campaign Management Module makes marketing efforts better, more targeted and more personalized. Campaign Management tool lets user create and execute custom campaigns for segmented groups of clients. User can set campaign’s frequency, content and distribution channels which are the most suitable for a specific customer.
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